Don't forget to think about creative packaging and merchandising.
Your album cover is just the introduction. Passionate red? Peaceful green? Neutral white? Also, think about how color might be another way to help you stand out from other one-inch icons on iTunes. Research color psychology and think about how color will set the mood and tone for your entire album. Joni Mitchell's Blue is a perfect example of how a single color played perfectly into the sound and visuals of one of the best albums (and album covers) of all time. How will they play with or work against the image? Will the text be small? Will it cover a photo image of your band? Will the font be with serifs or sans? Hand-drawn? Or a signature? Color wheel. You'll need to think about text and the wide variety of fonts as well. Remember, you want to choose album cover art that's true to your band's identity. Pepper's Lonely Hearts Club Band), but make sure it suits you. A maximalist album cover can be just as successful (again, think of The Beatles and the cover of Sgt. Don't be afraid to choose a minimalist design that will intrigue your viewer, and soon-to-be listener. Simple designs sometimes say the most – and they also tend to be more memorable.
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On another digital note, while you may think that liner notes are '90s relics, don't miss your chance to release a digital booklet – often in the form of a PDF – to accompany your cover and expand on its design. Make sure your album cover appears coherent and compelling at both small and large scales. Remember that often your fans' first glimpse of you will come in the one-inch form of an iTunes image. Look at the covers of bands you admire or feel close to, and get input from trusted friends and fellow musicians. Who are you? What vision or ideals do you want to convey? How does your audience perceive your band? How will your album cover reflect your work? You can't design a great cover without first answering these questions.
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When thinking about how to represent your music visually, step back and take time for reflection. Here's how to make a powerful impact before the first note plays. Often your album cover is the first thing your current and future fans will associate with you. It's about the music, right? Right – but your album cover still counts a lot, no matter how big or small your initial audience is. Maybe you think that only big, famous musicians need to care so much about image control. These images are burned in the minds of music lovers everywhere and are as inseparable as the sounds of the artists themselves. There are the iconic album covers we're all familiar with: The Beatles' Abbey Road Nirvana's Nevermind Kanye West's anti-album-cover for Yeezus.
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